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RED
Excitement, energy, passion, desire, speed, strength, power, heat, love, aggression,
danger, fire, blood, war, violence, all things intense and passionate.
YELLOW
Joy, happiness, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy,
dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.
BLUE
Peace, tranquility, calm, stability, harmony, unity, trust, truth, confidence, conservatism,
security, cleanliness, order, loyalty, sky, water, cold, technology, depression,
appetite suppressant.
ORANGE
Energy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, demanding of
attention.
GREEN
Nature, environment, healthy, good luck, renewal, youth, vigor, spring, generosity,
fertility, jealousy, inexperience, envy, misfortune.
PURPLE
Royalty, spirituality, nobility, spirituality, ceremony, mysterious, transformation,
wisdom, enlightenment, cruelty, arrogance, mourning.
GRAY
Security, reliability, intelligence, staid, modesty, dignity, maturity, solid, conservative,
practical, old age, sadness, boring.
BROWN
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity,
and comfort.
WHITE
Reverence, purity, simplicity, cleanliness, peace, humility, precision, innocence,
youth, birth, winter, snow, good, sterility, marriage (Western cultures), death
(Eastern cultures), cold, clinical, sterile.
BLACK
Power, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil,
anonymity, unhappiness, depth, style, evil, sadness, remorse, anger, underground,
good technical color, mourning, death (Western cultures).
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